a block diagram showing the different types of marketing heuristics and how to use them
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The Mother of All Post-Click Marketing Diagrams

For my latest column on Search Engine Land, I sketched out a post-click marketing heuristic to help visualize the different factors at work in conversion optimization. Or, as I call it more informally, The Mother of All Post-Click Marketing Diagrams (click to enlarge): To read the article that explains this diagram, click over to Search Engine Land. P.S. If you're a professional designer and my PowerPoint-based illustration makes you cringe, I'd be thrilled to have

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