|“Modern Family”: The Real Story of the American Family or Why TV Gets It
|"How can we reach moms?" The question comes up repeatedly in our conversations with marketers, and yet ABC's hit show "Modern Family" reminds us that the iconic nuclear family of the 1950s is kaput. At nearly any time of day, just a casual glance at the variety of shoppers in a typical grocery store reinforces the notion that trying to influence Mom as the primary grocery shopper is largely a losing battle. Newly emerging census information from the last five years shows us that remarkable changes have occurred within what historically constituted a "typical" household—even when it comes to the institution of marriage (an institution endlessly upended in comic detail in “Modern Family”). After all, who’s the mom in Mitch and Cam’s household? Neither one seems fully ready to embrace the title, though Cam often does.
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|New Research to Explore the Future of Organic, Natural and Functional Foods and Beverages
| With a sluggish economy struggling to show sustained signs of positive growth and consumers still cautious about spending, few industries can boast being as virtually recession-proof as the health and wellness industry, with functional foods, beverages and ingredients anchoring its resiliency. This Spring, The Hartman Group will field a new study, Farm to Pharma, to update our previous data and knowledge on organic and natural and functional foods and beverages and explore the future consumer demand for products that make an impact on their health and wellbeing.
We invite you to join us on this immersive journey into the future for organic and functional foods to understand what trends have the potential for long-term traction.
Click here to download the Farm to Pharma study overview and participation form>>
|Exploring Global Food Cultures
Come along with us as we examine food culture and snacking behaviors in emerging markets
| The world over, consumers' eating behaviors are changing, which, in turn, is the catalyst for changing your business in order to capitalize on global opportunities. As experts in culture—not just U.S. culture but internationally—The Hartman Group is your best possible tour guide for navigating this new terrain. Our in-house cultural experts understand that brands and strategies that work in the U.S. marketplace do or don't translate to emerging markets. You can trust that we apply our signature understanding of the "why" behind the buy, and "why" differences exist compared to the U.S. market to our examinations of global cultures. Through our knowledge acquisition, we enable you to leverage what has been proven to work in the U.S. when it is culturally appropriate and help you avoid costly missteps due to cultural insensitivity or lack of cultural understanding.
Global markets present opportunities and challenges. To help Western companies contemplating entering new food markets, this spring The Hartman Group will be launching a new qualitative immersion into the food cultures of emerging markets. Our Global Snacking Insights syndicated exploration is designed to help companies avoid head-on collisions with local food culture and identify behavioral spaces where modernization is altering food traditions.
We will be uncovering how snacking is practiced in the BRIC countries (Brazil, Russia, India, China) and identifying what categories are included in consumer snacking. We will be looking for evidence from A to Z. So, if you want to see if there is potential for your product, category or brand to play in these new market spaces, you'll want to sign up to receive our field notes as we begin our immersive journey into food cultures across the globe.
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