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TailoredMail has developed a turn-key, highly effective lead-qualification service for those piles of leads you produce to hand over to your sales force... but don't have the resources or time to effectively qualify and follow-up. T-Leads is a proven way to take your unqualified trade show, web site or direct-mail leads and determines a prospect's true interest in your product and company. Join some of our successful clients like Microsoft, Sharebuilder.com, and Real Networks.
What you do
- Provide incentive (e.g. iPod, LCD Monitor, Certificates) - or use our incentives
- Help develop initial qualification questions for us to work with.
- Provide leads in Excel after each show (first name & email address - minimum)
...that's it...
What we do
- Create email, survey and hosted web pages - we consult with you to ask the right questions
- Create outbound email, survey launch page, and data tracking (scoring, open/click-tracking)
- Execute T-lead process and deliver sorted / ranked results in 7 days or less
(we can automate real-time or batch data-exchange with your internal systems)
- Handle all technical support and / or privacy questions
Why it's a better way to qualify:
- Professional, immediate follow-up to all attendees who ask for more information
- Automatically sorts / ranks prospects - you get the right leads to your salespeople
- More in-depth answers make for better sales calls - survey questions tailored to their profile
- 1 (one) week turn-around keeps warm leads warm
- Eliminates cost / productivity drain of tedious follow-up (telephone calls, mailings, etc...)
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Typical Results
- 20% - 50% of prospects respond to follow-up email
- 30% - 60% of these respondents are either warm or hot leads
- 70% of respondents agree to "opt-in" to future emails (typically email newsletters)
Hot - Interested in your product and ready to buy soon.
Medium - Interested in your product & would like more information.
Cold - Uninterested right now, may require more marketing effort.
Dead - Contact information resulted in no response.
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To get more information and see some examples that others are using... please fill out the form below:
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